Thinking of Selling your Home?
Sell with The Findo Team
Preparing Your Home For Sale
A WINNING APPROACH TO SELLING YOUR HOME
Create Great Curb Appeal
Make the first impression count. Clean up, paint front windows and doors, keep the lawn mowed and the bushes trimmed, plant or pot colorful flowers, clear the sidewalks.
Make the House Shine
A home in immaculate condition sells more quickly and for more money. Wash windows inside and out, make sure kitchen and bath features gleam, shampoo or replace carpeting, clean and dust throughout, take care of any pet odors.
You want buyers to imagine themselves living in your home. Pack up those family heirlooms and personal photographs.
Less is more in creating home appeal. Keep counters free of personal items, pare furnishings down to the bare essentials, pack up those cute knickknacks.
Make Minor Repairs
Don’t let maintenance shortcomings affect the sale. Patch any holes in the walls. Consider painting them in a neutral color. Replace cracked floor or countertops, fix leaky faucets and doors that don’t close properly, replace burned-out light bulbs.
Remove Favourite Items
If buyers don’t see something, they won’t want it to be part of the deal. Remove fixtures or window coverings now if you’re going to take them with you.
Rearrange Closets and Cabinets
Tidy, organized closets make a positive statement about your home. Keep medicines and other personal items out of sight, pack away much of your clothing, neatly arrange clothing, neatly arrange shoes and shelf items.
Show Your Home in the Best Light
Your home needs to be at its friendliest when buyers go through it. Open the drapes and let the sunshine in, have fresh flowers on display, set a comfortable temperature.
Keep a Low Profile
Nobody knows your home as well as you do, but Findo REALTORS® know buyers what they need and what they want. Your Findo REALTOR® will have an easier time articulating the virtues of your home if you stay in the background.
Lighten up at Night
Turn on the excitement by turning on all your lights, both inside and outside, when showing your home in the evening. Lights add colour, warmth, and make prospects feel welcome.
Be Absent During Showings
Try to leave your home during showings to give potential buyers comfort when they are viewing your home.
No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home’s appearance, let your FINDO REALTOR® handle the situation.
Watch Your Pets
Dogs and cats are great companions, but when you’re showing your home, pets have a talent for getting underfoot. So do everyone a favour, keep Kitty and Spot outside, or at least out of the way.
Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, extension cords, slippery throw rugs and low handing overhead lights. Make your residence as non perilous as possible for uninitiated visitors.
Rock’n’Roll will never die. But it might kill a real estate transaction. When it’s time to show your home, it’s time to turn down the stereo or TV.
Defer to Experience
When prospects want to talk price, terms or other real estate matters, let them speak to an expert.
You never know when your agent may need to show your home on a moment’s notice. So make your beds and tidy up each morning, just in case.
Don’t Turn Your Home into a Second-Hand Store
When prospective buyers come to view your home, don’t distract them with offers to sell furnishings you no longer need. You may lose the biggest sale of all.
Avoid Crowd Scenes
Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves. They’re likely to hurry through. Keep the company present to a minimum.
Determining Market Value
How much is my home really worth?
Before you put your home up for sale, you must set the price. And before you can do that, you must know what the house is worth. That doesn’t mean what you paid for it, or how you upgraded it. Determining worth is simply finding out what someone would pay for it.
The real estate market is in constant motion, not only as a whole but in particular areas as well. Knowing what is going on in the overall and local real estate markets will help you understand how these conditions can affect the sale of your home.
Major Factors Affecting Market Value:
- Supply and demand
- Seasonal markets
- Mortgage rates
- Condition of property
- Location, location, location
Understand Market Conditions:
Buyers Market: The supply of homes on the market exceeds demand. Prices stable or perhaps dropping.
Sellers Market: The number of potential buyers exceeds the supply of homes on the market. Homes sell quickly, prices usually increase.
Balanced Market: The number of homes on the market is roughly equal to the demand.
Once you and your Findo REALTOR® have determined your home’s worth, you will determine the asking price. Our goal is a price that will attract a willing and able buyer, in a reasonable time, at the best price.
The price should not exceed market value by more than 5% If the price is set too high, it may deter prospective buyers If the price is set too low, buyers may be skeptical and may offer less than the asking price.
Competitive Market Analysis:
You receive a written estimate of value based on the analysis of:
Similar Homes for Sale Now – this shows what homes we are competing against. Buyers compare your home to these homes.
Similar Home Recently Sold – these tell what buyers are willing to pay for this kind of home, in this area, at this time.
Expired Listings and Similar Homes unsold for 90 days or more – illustrates problems of overpricing.
Benefits To Proper Pricing
Attract Higher Offers
1. Faster Sale
When your home sells faster, you save carrying costs, mortgage payments, other ownership costs and is less stressful on your family.
2. Less Inconvenience
If you moved before, you know the energy it takes to prepare for showing: keep the home clean, make child care arrangements and alter your lifestyle. Proper pricing reduces this.
3. Exposure To More Buyers
At market value, you open your home up to more people who can afford the price.
4. Increased REALTOR® Response
When REALTORS® are excited about a home and its price, they make special efforts to contact all their potential buyers.
5. Better Response From Advertising And Sign Calls
Ad calls and sign calls to REALTORS® turn into showings and sales when price is not a deterrent.
6. Attracts Higher Offers
When a home is priced right, buyers are less likely to come in with a low offer.
7. Means More Money To Sellers
If a home is priced right, the excitement of the market produces higher sale prices. You benefit more, both in terms of actual sale price and in less carrying costs.
Marketing Strategies That Push Boundaries
AT THE FOREFRONT OF MODERN MARKETING & REAL ESTATE SERVICES
Our team has been recognized internationally for real estate marketing and exposure. We literally pioneered video AND social media marketing for real estate in the Burlington, Hamilton, Stoney Creek & Grimsby area and continue to innovate and push marketing boundaries with every new property we list for sale. All our marketing is complementary and done in-house ranging from hand blended high dynamic range “HDR” professional photos, 4K HDR custom videos, 3D Matterport tours, targeted social media marketing, prominent print advertising, syndicated on dozens of real estate websites beyond what is offered on a typical MLS listing providing exposure internationally, and access to our huge network of local buyers and sellers and direct marketing to top realtors across Ontario.
MAKE YOUR PROPERTY STAND OUT FROM THE COMPETITION
Staging & Presentation Is Our Specialty
With years of experience in the real estate business, we know what it takes to make a home look beautiful. Staging is one of our specialties, as presentation is one of the main pillars in real estate sales and is necessary to make the best first impression on the right buyer. Our team is here to provide expert advice and share industry knowledge with you to make you feel more comfortable. Before you list, we’ll sit down with you and provide you with a consultation where we share this advice and give you the tips you need to maximize your home sale. Then, when you list, we’ll bring over our professional toolkit and get to work. You don’t need to worry about anything, even decor, because we cover it all.
FULL-SERVICE STRATEGY TO GET YOUR HOME SOLD
Each one of our clients, regardless of the value of their home, is afforded access to our innovative strategies. For no extra charge, client’s homes are marketed using our high-tech services.
It's go time!
Your FINDO REALTOR® provides the following services
- Review documents
- Assist in qualifying purchasers
- Help you make the appropriate response
- Assist in drafting counter-offers when necessary
- Negotiate top dollar for your home
- Handle all negotiations so you don’t have to
In today’s ever changing financial market, we know the best sources for real estate financing. A FINDO REALTOR® experience helps ensure financing is obtained.
Most offers will have conditions attached to them.
For example: Conditional Upon Financing, Conditional Upon Home Inspection, etc. We will discuss these further when they arise.
The buyers may request additional items be included in the sale of the home such as fixtures furnishings and appliances. You may be willing to negotiate these items depending on the price offered to you.
The majority of agents stress to their Buyers that a home inspection is critical. Don’t be too concerned because no home is perfect. Small maintenance items found by the home inspector should NOT be part of any renegotiations by the Buyer. Larger issues will be discussed if and when they arise.
You will have completed a Seller Property Information Statement prior to the offer presentation. This form will outline any material defects that may be present at your home. These material defects MUST be disclosed if known to you.
If all of the above goes well, the buyers will be putting up some money to show you they are sincere about purchasing your home. Your FINDO REALTOR® will give you guidelines for how much this should be.
The transaction is not complete until you receive full payment, the deed is delivered and the buyer takes possession of the property.
- Expect thorough follow-up
- Depend on continuing communication
- Anticipate a satisfactory conclusion for all parties
Congratulations, your home is now SOLD!
Time to Celebrate!
“I cannot even begin to express how pleased I am with Findo. I have yet to find a question that they didn't have an answer for, Agents are very knowledgable in their field and their honesty and integrity is beyond superb. Always made us feel like we were his only clients and no matter what situation arose she always had a positive approach. We sold our first family home with Findo and their team. We bought our new home through Findo as well and we wouldn't think twice about using Findo in the future.”
“We have had repeated success using Findo to sell our properties. Ramin and his team are extremely professional and reliable with great communication, we are always kept informed and up to date. Ramin's knowledge of the market has helped us attain top dollar and the low commission has helped us save big dollars as well. We will definitely look forward to using Findo again in the future. Thank you so much.“
"Findo exceeded all my expectations. They won my trust by taking the time to ensure they understood my particular needs, patiently walking me through the whole process, sharing their knowledge, being completely above-board, and being ready at a moment's notice when the time came to do all the hard word and to seal the deal to everyone's satisfaction. My new home is a perfect fit and there is no question that I would not have procured it without Findo. To boot, along with the keys, I somehow ended up with a cheque from my REALTORS®! I am recommending Findo & Team Atta to all of my family members and friends without hesitation."
“Our home selling experience could not have been a better one with Ramin and his Team. They really took the time to make sure that we understood all the in's and outs' of selling our property. They have gone above and beyond to help us sell our home including helping stage our home for potential clients and taking photos of the home for the MLS® listing. Thank you so much for all of the help. We are wishing you all the best.”
“We are very glad that we chose Findo when we decided to sell our house in Burlington. The house sold very fast at the market price that they had suggested. We were impressed by their professionalism and appreciated their progressive approach to real estate fees. They went well beyond the call of duty, ensuring that the house could be shown to its full potential. Thank you for a job well done!”